The 17th International Travel Expo Ho Chi Minh City 2023: Attracting International Tourists to Vietnam

Ho Chi Minh City is gearing up to host the 17th International Travel Expo Ho Chi Minh City 2023 (ITE HCMC 2023) from September 7th to 9th, 2023, at the Saigon Exhibition & Conference Center (SECC) in District 7. This highly anticipated event is set to double in scale compared to previous years, offering unique experiences and comprehensive solutions to attract international tourists to Vietnam.

Creating Connections in a Hybrid Format

To enhance trade connections and facilitate business meetings between exhibitors, ITE HCMC 2023 will be held in a hybrid format, combining physical booths and 2D online booths. These online booths will provide international buyers with all the necessary information about products and services, as well as a pre-appointment booking system to connect with sellers. This innovative approach aims to optimize engagement and ensure convenience for participants.

Press conference organizing committee

A Platform for National and International Exhibitors

With an expanded scale, doubling the exhibition and booth space compared to previous years, ITE HCMC 2023 is expected to attract more than 400 exhibiting companies and brands. These will include national and local tourism promotion agencies, tourism associations, research institutes, travel agents, hotels and resorts, airlines, and service providers. It is worth noting that more than 70% of the booths will represent domestic exhibitors, while around 30% will showcase international participants.

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Local experience areas showcasing Vietnam's cultural features

Additionally, dedicated areas for interactive activities, local tourism management agencies, and domestic and international sellers will be set up to optimize visitors’ experience. These local experience areas will highlight Vietnam’s unique cultural features through exhibitions of traditional costumes (Ao Dai), handicrafts, coffee, and traditional art workshops.

Promoting International Tourism to Vietnam

One of the main goals of ITE HCMC is to increase the market share of international tourists in Vietnam and create a breakthrough in tourism promotion. The event features the exclusive Hosted Buyer Program, which provides an opportunity for international tourism companies to expand their markets, attract tourists to Vietnam, and build networks with tourism partners in Vietnam and the Lower Mekong region. The Organizing Committee, in collaboration with Vietnam Airlines, Bamboo Airways, Vietjet Air, other international airlines, the European Chamber of Commerce in Vietnam (EuroCham), and leading tourism companies, will invite over 200 international buyers from 20 countries and territories.

The Expo aims to attract the attention and participation of leaders from international travel agencies, MICE travel agencies, and high-class hotels in key and potential inbound tourism markets of Vietnam. These markets include Northeast Asia, Western Europe, North America, Southeast Asia, Oceania, and emerging markets like India, Qatar, UAE, and Kuwait. The event is expected to facilitate over 8,000 B2B trade appointments between international buyers and exhibitors.

Exciting Activities and Engaging the Public

Within the framework of ITE HCMC 2023, the Ho Chi Minh City Department of Tourism will organize various exciting activities. These include the Gala Dinner x World Travel Award – Asia & Oceania Ceremony, a seminar on introducing key tourist markets, ITE Awards 2023, and a Consumer Day. On the final day, the event will open its doors to the public, offering outstanding tourism promotions on flight tickets, accommodation, tour packages, and unique art performances from countries in the region.

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Engaging the public with exceptional tourism promotions

Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, expressed that ITE HCMC 2023 plays a pivotal role in strengthening tourism cooperation, driving recovery, and ensuring sustainable development. As a leading international tourism event in Vietnam and the region, the Organizing Committee is continuously working hard to improve both scale and quality, actively contributing to the sustainable growth of tourism in Vietnam.


When is the International Travel Expo Ho Chi Minh City 2023 (ITE HCMC 2023) taking place?

The ITE HCMC 2023 will be held from September 7th to 9th, 2023.

Where is the venue for ITE HCMC 2023?

The event will take place at the Saigon Exhibition and Conference Center (SECC) located at 799 Nguyen Van Linh Avenue, District 7, Ho Chi Minh City, Vietnam.


The 17th International Travel Expo Ho Chi Minh City 2023 is set to offer a platform for national and international exhibitors to showcase their products and services to a global audience. With its unique hybrid format, ITE HCMC 2023 aims to create connections and foster business opportunities for participants. This event will not only promote Vietnam as a tourist destination but also contribute to the sustainable development of the tourism industry in the Mekong sub-region. To learn more about ITE HCMC 2023, please visit the iBlog website.

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